Informative books about the convention of children’s rights. Illustrations: Tina Lundgren / Copy: Susann Swärd / Layout: Karin Backlund
Product photography for online store
EMPLOYER:
Renée Voltaire AB,(www.reneevolatire.se)
Renée Voltaire AB offers organic, vegan and gluten-free products for consumers, mainly in the nordic countries. The products can be find in supermarkets, cinemas, pharmacies, online stores as well as in their own webbshop and physical store Pepstop (located in Stockholm).
brief:
To sell the products online they need to be visible since many vegan products are still not familiar to many. And how to sell unknown food online, so the buyer understand what’s inside that jar, covered by lables?
my work:
- Photograhing
- Editing photos
- Uploading to digital platforms
THE TEAM:
Marketing department, in-house at Renée Voltaire AB
TIME FRAME:
2019–2021
Extract from the book “Barnkonventionen om föräldraskap”, 44 pages.
Extract from the book “Barnets rätt till bästa uppnåeliga hälsa”, 100 pages
" the purpose with the books is to make it easy to find,
gain and understand informations
from Un’s articles about the children’s rights. “
The idea:
The team together came up with the idea, inspired by cloth online stores, to show the product itself. Not just the fornt side of the tin, jar or packaging as was traditional at this time at online stores. We wanted to show all sides of the product as well as the inside, to get a better understanding of texture and colours of the product.
THE WORK:
Product photographing at in-house studio
Creative thinking of how to show different texture of the inside product; eg. creamy, runny, sticky or firm.
Editing photos in Adobe Lightroom and Adobe Photoshop
Finalise and upload photos for webbshop at Wordpress
Finalise and upload photos at Validoo (a digital platform for data quality and sharing for grocery stores)
the design:
Neutral background so the product will pop out
All details of the packaging should be visibel, at all sides
Show the inside product in a creative way so it appears clearly how the product’s texture and colour is, by using utensils connected to cooking
