THIS IS karin
visual communication
I am a content creator & visual designer with a passion for creating clear and customized communication. My broad base within content, copy, graphic design, layouts, illustration, photo, web management and strategy makes me almost to full service agency. Today I am Marketing Manager at Drees & Sommer Sweden and GoToWork – Part of Drees & Sommer. Drees & Sommer is an international consultancy company within real estate and project management, where GoToWork’s consultants are experts within workplaces and are daily designing sustainable work-lives.The role is broad which suits my versatile knowledge perfectly. Daily in my work I produce content and materials for social media, newsletter, website, presentations and advertisements – well connected with set strategies and plans. I also edit podcasts, set up events and support my colleagues with whatever is needed from a marketing department.
At my previous workplace, five years at the in-house marketing department at Renée Voltaire AB, I also had a broad role and did digital communication such as social media and newsletter as well as printed marketing materials such as folders, signs and store decorations. I was handling the webshop, did product and recipe photo shootings and worked over all closely with my team as well as being responsible for the the marketing team.
" I am a doer and love to work in a wide field
– with a mix of copy, illustrations, typography, layout and photography, to create strong visual communication “
As a content creator & visual designer I want to create a visual communication that is clear and simple as well integrating and supporting the brand and content presented. With pixel perfection, colour balance, illustrations, typography and layouts I want to create, shape and improve the user experience to be innovative, inclusive, integrated and coherent.
VISUAL DESIGN – this IS ME
– my work with visual design connected to consultancy has open up my eyes to creative solutions for dissemination of knowledge.
– my work with design & communication within the food industry has enlighten me to connect visual design to senses such as taste and smell.
– my work with layouting folders, books and posters has given me knowledge of working as a freelancer and solve problem on distance.
– my work as a photographer has taught me to see details and work fast with limited equipment.
– my bachelor degree in marketing and university courses within the field has given me a solid platform within marketing, photo editing, typography and web design as well as knowledge in digital design programs such as Adobe Creative Suite.
– my specialisation in digital media creative, at Hyper Island, has given me knowledge within digital communication and design, as well as great tools for creative processes and teamwork.
To find out more, visit my LinkedIn.