Poster with UN articles of children’s rights. Illustrations: Tina Lundgren / Copy: Susann Swärd / Layout: Karin Backlund

INFORM about CHILDREN’S RIGHTS
in three different posters

Client:

Rättighetsfokus,(www.rattighetsfokus.se)
A competence company within human rights that and aims to increase people's understanding and knowledge of human rights in everyday life and daily work of various businesses. Rättighetsfokus produces handbooks and children's books that in a simple and practical way concretize different rights in everyday life.

brief:

Three different posters, with both white and black background, with the purpose to educate and enlighten children as well as adults about U.N convention of the rights of the children. A playful but informative layout showing 40 articles in three different ways – by categories, by a grid and shaped as a heart.

my work:

- Ideation
- Layout
- Adjusting illustrations
- Prepare files for printing house,
website and different uses

THE TEAM:

Author:
Susann Swärd
Illustrations:
Tina Landgren
Layout:
Karin Backlund

TIME FRAME:

spring, 2020

Posters with 40 articles sorted by category, black and white

" Can you please create good looking Posters,
suitable for home decoration as well as classroom study material?! 
– Everyone should learn about children’s rights from a nice looking poster! “

Poster with 40 articles shaped as a heart, white

The idea:

The client already had a main idea and a wish how the three posters roughly should look. The 40 articles of children’s rights should be presented by categories, by a colour grid and shaped as a heart. The 40 illustrations, one for each article, was made by Tina Landgren and all text written by Susann Swärd.

THE WORK:

During the whole process, the work was made in close contact with the client. We ended up with totally 6 posters (black and white) where the 40 articles were organized by:
- categories
- numeric orders
- categories shaped as a heart.

The posters all have different purpose and communicate the children’s right in different ways, as wanted.

The size of the posters goes from printable A4 to posters in A3 and A2. The heart shaped posters are published in 50x50 cm and 70x70 cm.

The work with the posters involved ideation, typography, layout, corrections in illustrations and finally sending a bunch of different files to the client, to be used on website, sending to printing house, lecture material etc.

the design:

Poster sorted by categories:
The idea was to have a smooth transition from one illustration to the other within the same category, going from light to dark. All categories had their own colour, made by Tina Landgren. I had to adjust the background colour of the illustrations to make them harmonize. The headlines of each article was placed below the illustrations with a narrow line separating them apart. By making a box around all articles within the same category, with that specific colour, it gets more obvious they belong together.

The purpose with the poster is to easy understand and find articles who connects to the same category.

Poster sorted in numeric order:
To make this poster look clean I changed the background colours of all 40 illustrations to one, a warm colour of golden-beige-yellow. This colour worked both well in contrast with black and white (the background of the posters) as well is it not used or connected to any of the already existing category colours. When making a change at the background some illustrations also needed to be adjusted for better contrasts to pop out.

The purpose with this poster is to find all 40 articles by order, but without letting any background colour take the attentions. All 40 articles are equal important.

Poster sorted in categories, shaped as a heart:
By letting all 40 articles form a heart it was important to have a layout that was clean and clear. Together with the client we tested different styles of hearts, but finally ended up with this layout where some rows aligne and some don’t. The illustrations within the heart are placed both colour wise and with lighter colour to the middle create a feeling of three dimensions. To explain the different background colour of the illustraions a colour category was added in the left corner.

The purpose of the poster is to be decorative as well as informative.

The typography:
The typography to the two posters sorted by category and numeric order, have a simple and clear linear font with no serifs. This to make the information be legible for all ages and the layout to be easy and timeless. The font used for the caption below the illustrations needed to be in an condensed font but still easy to read.
The heart however is more playful. Here is the font used for the headline more childish. An illustrated heart is even placed over the letter “i” in the headline. The font used for the category explanation text and the caption below the illustrations is the same though as for the other posters. So they still connect to each other.