GoToWork TALKS – Design Karin Backlund

 

A podcast
about sustainable work-lief

 

EMPLOYER:

GoToWork – Part of Drees & Sommer (www.gotowork.se)
GoToWork – Part of Drees & Sommer has been active in the development of workplaces, offices and working methods since the start in 2013. The team consits of project managers, workplace strategists, interior designers and change managers with mission to design, create and develop the conditions for a good and sustainable work-life.

brief: 

The former format of 30 min video with interviews, named “Ett samtal med GoToWork”, needs to be updated. The viewer seems to drop of aafter 10 minutes and you can’t really watch the video when travelling to or home from work, while peak time is. Let’s try to make a podcast – short episodes about one specific subject. Easy, quick and full of knowledge.

 

my work:

- Graphic design
- Producer
- Editing
- Publishing 

THE TEAM:

Podcaster:
Person varies depending on subject
Content:
Person varies depending on subject
Editing, Publishing, Marketing:
Karin Backlund

TIME FRAME:

Since 2023 – ongoing 

 
"Of course we can make our own podcast, ... right?!
Can you edit the recordings? and can you fix the studio? and can you publish it?“
 
 

The idea:

GoToWork TALKS is the podcast about creating a sustainable work-life, and was released at Mars 2023. It consist of short but informative episodes, between 8–20 min long. The episodes are short enough to not get tired of the subject and stay focused, long enough to learn something new. Each episode has a clear headline, telling what the episode is about.  The podcaster have a conversation with one or two experts in the subject. The subject needs to be relevant, such as problems clients often face, or answer questions often asked, such as “how do you collaborate remotely?”.

THE WORK:

  • Create the logotype for GoToWork TALKS

  • Find and editing music for GoToWork TALKS

  • Studio set up for recording

  • Edinting recordings

  • Set the podcast together

  • Publishing the poccast at the major podcast channels, such as Spotify, Apple Podcast, Google Podcast and PodBean

  • Marketing after released episodes

  • Find new podcasters / subjects for recording

Listen to GoToWork TALKS at :
Spotify
Apple Podcast
Google Podcast
PodBean
GoToWork.se

 

the design:

  • A logotyp for GoToWork TALKS that is well connected to to the brand GoToWork. Same colours and fonts are therefore used.

  • The logotype must clearly state that it is a podcast.

  • Each episode gets it’s own cover, where you can see the faces of the podcasters of that episode.

  • The music should emphasize the company’s values; togheter, curious, personal and passion. It should reflect a feeling of happiness, positive, bubbly and knowledge.

  • The podcast’s episodes always starts and ends with the same intro / outro (music and voiceover), for recognition and for be able to stand alone as an episode. The music will fade in and out when the podcaster starts or end the episode.

  • The podcast GoToWork TALKS is edited so that disturbing sounds are removed, such as breathing sounds, lip sound, puff sounds, hard d- or s- sounds.

  • The content should be clear, easy and full of knowledge with a personal feeling.

  • The podcast GoToWork TALKS should be found where podcasts are, such as Spotify and Apple Podcasts.