Campaign “Reboot work-life” – Layout: Karin Backlund
digital Campaign all way out
employer:
GoToWork – Part of Drees & Sommer (www.gotowork.se)
GoToWork – Part of Drees & Sommer has been active in the development of workplaces, offices and working methods since the start in 2013. The team consits of project managers, workplace strategists, interior designers and change managers with mission to design, create and develop the conditions for a good and sustainable work-life.
brief:
In a constructive way, inform new potential and existing customers about the "Reboot work-life" product concept. The special promotional price for lectures and workshops will be a trigger. But the campaign also needs to be created in an informative way to easy explain the pick & mix concept, which broadly means that the customer can choose “what they” need for reboot their workplace.
my work:
- Ideation
- Design
- Digital communication
- Digital campaign
TIME FRAME:
2023
Extract from the book “Barnkonventionen om föräldraskap”, 44 pages.
Extract from the book “Barnets rätt till bästa uppnåeliga hälsa”, 100 pages
" the purpose with the books is to make it easy to find,
gain and understand informations
from Un’s articles about the children’s rights. “
The idea:
By visualising the message like a jigsaw puzzle, where a workplace is not fully functional, efficient and prosperous unless all the pieces are in place. Pieces such as “brain-smart work”, “digital collaboration” or “digital management”. The campaign rubric goes under themes such as “Which pieces of knowledge are missing in your workplace? GoToWork has the pieces.”
Landing pages and pop-up windows will be created to collect details from potential costumers by a simple sign up form.
THE WORK:
Ideation of the campaign
Design for the over all campaign
Copy for all plattforms
Digital communication; newsletter to existing clients
Posts and paid campaign at social Media
Creating pop-ups at website (WordPress) with sign up possibilities
Creating landing pages (MailChimp) with sign up possibilities
Tag potential sign ups for sales follow up
the design:
A completed jigsaw puzzle representing a workplace, but which is missing certain pieces.
Loose puzzle pieces with names of lectures and workshops offered.
Clear headings that make it clear that GoToWork has the missing pieces.
Colours, fonts and pictures according to the graphic manual.
Adoptable design for newletter, pop-up windows, social media and landng pages.
