CLIENT:

Swedish National Board of Housing - Boverket, (www.boverket.se)

brief:

The communication unit within Boverket, Sweden's national board of housing, needs guidelines, inspirations and practical tools useful when new communication plans are under construction. It includes all steps from analyze the market, identify the target audience, create a message, plan activities, produce and finally follow up the performance.

"there is nothing like a 
standard template
for workshops.
But a proper toolbox will
provide the right conditions 
for high performance!"

My work:

- Idea & Concept Development
-  Strategy & Copy
- Design & Illustrations 

The team:

Producer:
Beatrice Ferrington
Strategy & Copy:
Lisa Hjelt
Sussie Sjöqvist
Design & Copy:
Karin Backlund
Patrik Kantola 

Time Frame:

Hyper Island
- 7 weeks project 

Mentor & Industry Leader:

Marcus Hølland Eikeland & Victoria Høie Stensø,
- Managing Directors and Founders of Innovations Lab

the idea:

A toolbox easy to understand and adaptable for different situations, people involved, working processes and subjects. A toolbox that will inspire new ways to work, new thoughts to pop up and hopefully lead to better results in the end.

The created toolbox is not just for the communication unit, the idea is that the whole authority Boverket should be able to use it. By sharing the toolbox  as printable and digital editable at the internal intranet at Boverket, the communication unit will then also help people at other units helping themselves. We believe this will develop a better co-creation within the whole authority.

The Design:

We designed the toolbox to be adaptable, changeable and inspirational by using simple models with basic step by step instructions. The design is simple and clean with white spaces and text easy to read. As an authority often is seen as a rigid unit, we choose to soften the models with round corners, soft gray tones but still maintain the authority's own red color.

We delivered a toolbox kit with visual models and related instructions in a PDF, easy for everyone to understand the purpose of the tools, ideas of when and how to use them. All implementable for the intranet at Boverket.