BERGKVARA MAP - Design & Illustrations: Johan Ahlqvist & Karin Backlund
A industry IN NEED OF employees
CLIENT:
Bergkvarabuss AB, (www.bergkvarabuss.se)
brief:
Sweden's largest privately owned bus company, Bergkvarabuss, and the whole bus industry in Sweden is currently suffering a big deficit in bus drivers. Bergkvarabuss wants to attract new bus drivers and become the number one of choice of employer for drivers.
" By changing the inside first,
greater success
will then be achieved
on the outside "
My work:
- Idea & Concept Development
- Research & Strategy
- Design
- Pitching the Idea
The team:
CEO:
Colin Lewis
Producer:
Anna Benson
Strategist:
Miles Appelton
Sussie Sjöqvist
Design:
Johan Ahlqvist
Karin Backlund
Time Frame:
Hyper Island
- 6 weeks project
Mentor & Industry Leader:
Patrik Jonsson,
- Chairman of the board at Milou Communication
STRATEGY ROUTE OF BERGKVARABUSS - Design: Johan Ahlqvist & Karin Backlund
the idea:
By being the company who start to change from inside, Bergkvarabuss can lead the change in the whole industry. We call the strategy "Inside Out", - a step by step strategic guide for internal cultural change. To have an attractive culture that makes new and existing employees not just loving their work, but also their work place.
We delivered a four route strategy including 'health', 'career', 'woman' and 'HR' as the first steps to go for Bergkvarabuss to reach new colleagues.
The Design:
We designed the strategic guides into bus journey routes, in the small village of Bergkvara where the company once started. Google Maps and research helped us to create and illustrate the map and elements of Bergkvara.
The illustrations have no straight lines which will reflect the familiarly feeling of the company. The company is in the moment working on its rebranding, while we chose neutral colors with only the busstops in red, Bergkvarabuss' color.
Response from client:
" The delivery was all I could hope for, and more! I especially liked how the delivery was packaged - for an easy delivery to our CEO and board. Very good!
I can't think of anything that could have been better. My expectations was met by far! "
- Simon Sandberg, Marketing Manager at Bergkvarabuss AB
DELIVERED STRATEGIC GUIDES - Design: Johan Ahlqvist & Karin Backlund
